Stemform is a world-leading stem cell company that has developed an innovative breast augmentation procedure which utilizes a patient's own body material, resulting in no scarring. The company is dedicated to providing treatments that are both effective and minimally invasive, and has a reputation for excellence in the field of stem cell therapy.

The objective of this landing page project was to create a marketing tool that would help generate leads for Stemform's breast augmentation procedure.

The page needed to effectively communicate the unique value proposition of the procedure and engage visitors, ultimately converting them into leads for the company.

The first objective was to analyse the client's website and pick out the content that would populate the landing page. I also performed a quick competitive analysis to determine the approach of the competitive companies. I have decided for a number of key points that would highlight the benefits of the procedure, such as a Headline that clearly shows the benefit for the client, testimonials showing experiences of satisfied former clients, "Who is it for" section, video of the company Founder explaining the Patient's journey making the procedure transparent and easy to understand, USP's, before/after images, etc.

I've handpicked each piece of copy, designed the icons, prepared the images and crafted an informative and coherent user experience. I placed special focus on the images with the "show, don't tell" idea in mind.

Considering the objective of the landing page, I've given extra attention to the hero section, above the fold. The placement of the Form in relation to the image is no accident. In this case, the image - namely the direction the woman in it is looking at, is used as a directional cue, which will hopefully lead the user's attention towards the form. I have used the findings of a study performed by CXL institute, presented by design4users in their blog post, which can be found here.

"Eye direction is a powerful directional cue built on natural human reactions. When people see that someone’s eye is focused on some point or object, they have a natural urge of curiosity to check what it is. That is why this trick is often used with visual content like photos or illustrations integrated into UI layout."

After the design was agreed on, the landing page was built in Landingi, and optimized for mobile. Once all the integrations and scripts were built in, it was ready for launch!