Massageshop.dk is a company that specializes in providing high-quality massage devices to their clients in Denmark and abroad, suitable for private use or to have at the workplace. The landing page I created focused on a specific model (the best and most expensive one) of massage chairs from their portfolio, called "Frida".

The objective of the new landing page is to effectively showcase the features and benefits of the product to potential customers, before driving them to the product page of the client's webshop.

The landing page should clearly communicate the unique selling points of the Frida massage chair and encourage visitors to take action, such as requesting more information or purchasing the product.

To achieve this, the page should be visually appealing and easy to navigate, with clear headings and subheadings, high-quality product images, and compelling product copy.

I began by conducting competitive analysis, thus finding what the competition focuses on and what potential opportunities they've left unexplored. In collaboration with the client and the consultants, we've come up with copy and other content that will populate the landing page. The next step was to create a layout showcased via a wireframe.

The wireframe provided the skeletal outline of the page, including the placement of the main sections and elements. Using the design guidelines provided by the client, I expanded upon the wireframe to create a more detailed and visually appealing design.

I incorporated elements such as high-quality product images and clear headings and subheadings to help visitors easily understand the features and benefits of the Frida massage chair. I also designed a few icons to illustrate the various areas of the body that the chair can help to alleviate tension from.

Overall, the design process for the Frida massage chair landing page involved a combination of following the client's design guidelines and adding my own creative touches to create a visually appealing and effective marketing tool for the product.

I designed the landing page using Adobe XD and later built it with Landingi - a landing page drag-and-drop builder.

After completing the creation of the desktop version, I also made sure to optimize the design for mobile view. This involved adjusting the layout and elements of the page to ensure that they were easily readable and navigable on smaller screens.