As a performance marketing agency and Hubspot Platinum Partner, Obsidian Digital needed a landing page that conveyed their expertise in helping clients set up and utilize the Hubspot platform.

The page needed to build trust, demonstrate their capabilities, and provide value to the reader, but also to generate leads through a form the potential client would fill in.

The above-the-fold section of the page features a video of company leadership discussing the benefits of Hubspot, introducing them as a knowledgeable and trusted source. Just below the fold, we listed their services and included logos of past clients and a testimonial for social proof. These elements provided social proof and gave the reader a glimpse into the type of work they have done in the past and the positive experiences of their clients.

Obsidian recently received Hubspot's Platinum Partner badge, which we decided to place in the header of the page.

General information about Hubspot was included in the second half of the page to provide additional context and value.

In this case, I used a design system to ensure consistency across the page, as well as across other landing pages used for Obsidian's own marketing.

The design system was created using Figma, where the design assets such as fonts, headlines, icons, CTA buttons and similar assets were stored in a centralized location. I used it to guide the design and development of the landing page, ensuring that all elements on the page adhered to the same style guidelines.

Having a design system in place not only allowed me for a faster design process and a more consistent look and feel for all the pages that are using the same design system, but should also improve the recognition of the brand by the users.

A couple of the landing pages also using this design system can be seen at the following links: Klaviyo, CRO, Google Analytics 4.