Facebook Instant Experiences, are interactive and immersive ad experiences that load instantly on the Facebook and Instagram app. These full-screen ads allow businesses to showcase their products or services in a creative and engaging way.

One of the main benefits of Instant Experiences is their fast loading times. Because they load within the Facebook and Instagram app, they don't require users to click through to a separate website, which can be slow to load on mobile devices. This means that users can engage with the ad almost instantly, leading to higher levels of user satisfaction and potentially more conversions.

Instant Experiences also provide businesses with a lot of creative flexibility. They can include a variety of interactive elements, such as carousel galleries, videos or product feeds. This allows businesses to create unique and engaging ad experiences that stand out from traditional ads.

Overall, Facebook Instant Experiences are a powerful tool for businesses looking to reach their audience on mobile devices.

I have created dozens of Instant Experiences for clients from various industries such as fashion, healthcare, transport, e-commerce, entertainment, etc. The process involves designing the Instant Experience with an, obviously, mobile-only approach, using a design software such as Adobe XD or Figma, preparing the design for export and implementation of it through Facebook’s publishing platform.